Acquiring 2goware.com and Diversifying Revenue Streams

Today wrapped up my acquisition of 2goware.com that I mentioned in a previous post. There were some issues with the hosting that had to get sorted out relating to the security script PHPAudit and dreamhost.com (af). I was lucky the seller was so professional and worked through the issues for me, if he had just left me to sort through the issue with ionCube and dreamhost.com (af) myself my lack of php knowledge would have made getting the site transitioned successfully very painful.

2goware.com sells an arcade script for hosting flash games. Flash games sites are very popular niche sites right now because of the large amount of games available and the booming casual gaming market. I have a long list of things I would like to change including improving the landing page of the site itself and the template that comes with the arcade script.

As I mentioned in the previous post relating to this purchase I will now have another possible revenue stream outside of display advertising (CPM), text advertising (PPC/CPC), and affiliate marketing (CPA). Diversification is always a good thing, having multiple revenue streams shields you from sudden down turns in one particular market as we are currently seeing in display advertising.

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