All Posts Tagged With: "affiliates networks"

When Google acquired DoubleClick earlier this year they got Performics, an affiliate network, they have since rebranded it as the Google Affiliate Network. Affiliate networks work with Advertisers to develop CPA campaigns. CPA, or Cost Per Action, advertisers usually pay the highest of the various monetization methods: CPM, CPC, or CPA. Advertisers only pay a Publisher when an specifc action is taken such as a user sign up or download of trial software.

Advertisers tend prefer CPA campaigns over other types because they only pay for actual results, after the conversion has taken place. CPM and CPC advertising requires the user to not only take an action to initiate an interaction between the visitor and the Advertiser but must then compel the visitor to take another action such as signing up.

Some of the other players in the affiliate network space, Affnet.com or Commission Junction, need to worry. Google has the scale to immediately contend with the established affiliate networks, and as small publishers look for ways beyond AdSense to monetize their audience “graduating” into Google’s Affiliate Network will be a natural progression.

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