All Posts Tagged With: "openx"

For everybody that doen’t follow the OpenX blog (you should by the way), Tim Cadogan, the OpenX CEO, posted a video discussing the API functionality introduced in the 2.6 beta. I’m a little pressed for time today so you’ll just have to watch it yourself. Enjoy

Tim Cadogan introduces OpenX 2.6 from OpenX Limited on Vimeo.

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The OpenX team has been staying on top of their game with a security update to the 2.4 branch. The fix includes bug fixes and improvements to various features including, of particular interest to me, geotargeting. If you haven’t moved to 2.5/2.6 then you should definitely update your 2.4 branch.

Which brings me to 2.6, which I mentioned previously. I installed it tonight for nichebuilder.net to finally start running in house campaigns for 2goware.com and solostream. While the API functionality is the most important feature in 2.6 as far as I’m concerned, the polished UI is very nice, the previous 2.x interfaces were the very definition of Spartan and while the engine under the hood is what determines the success of any ad server if you or your users spend any significant amount of time trafficking ads or setting up campaigns a nice UI makes things a little more pleasant.

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The OpenX team is on a roll with new functionality, just over a week ago user improved user management functioanlity was released. Now they have gone even further with their release of an API. The API (application programming interface for you non code wonks out there) will allow administrative functionality such as adding clients, banners, zones, etc… this will greatly reduce the time and human intervention needed to get new advertisers set up in OpenX. I immediately went to the OpenX beta page to try and download the new functionality as it is only available in 2.6 but download page has version links to 2.5.7 I’ll keep an eye out for the updated download and install it as soon as I can, for a programmer like me this feature is like cat nip.

Popularity: 58% [?]

OpenX the, open source ad serving solution, anounced that expanded user permission levels will meet the needs of advertisers looking for deeper integration with their publishers and agencies that require trafficking privledges for users not normally entitled to such functionality under previous versions of OpenX.

Introduced in version 2.5, currently in beta, the following functionality has been added.

• Each user will be given their own account rather than having mulitple users piggyback on a single account.
• Control visibility and updatability via individual permissions set the user level rather than the publisher or advertiser level.
• Audit history of individual account permissions to see who can do what and when they were able to do it.
• Allow users to switch between multiple accounts so they are presented with different functionality upon log in.

I’ve used OpenX previously for another site but will be setting up a new instance to support nichebuilder.net so I’ll be digging into these new features soon.

Popularity: 48% [?]